Relationship Selling for Large Accounts

Many people fall into the mode of quick wins by using product and solution selling, which leads to short and medium term client relationships. To secure the high value long-term client accounts it requires a relationship selling for the new economy approach. Relationship selling is an advanced sales approach that involves establishing connections with high potential future clients, continually adding value, implementing a deep discovery process and creating clarity. To be able to develop deeply embedded trust with C-suite and key decision makers you need the golden triangle of insight, clarity and certainty. 

Key outcomes:

    • Discover the mindset shift from product & solution selling to relationship selling, so you can secure high value long term deals. 
    • Learn advanced communication skills in relationship selling, high level negotiating, deep questioning & closing sales for landing big deals.
    • Understand how to perform under high pressure, handle difficult conversations & resolve conflicts when acquiring & managing large client accounts.

Duration – 3x 4hrs or 1x 4hrs + 1x 8hrs
Specialisation – Client Centricity, Presentation, Human Skills
Suitable for – Managers, Emerging Leaders, Senior Leaders, C-Suite

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