Globalisation is occurring at an extremely fast pace and with the ease of digitisation, the rate of exposure to greater diversity and interaction with different cultures has rapidly grown. A competitive advantage is a result of creating a client centric company and sustaining it is down to the quality of teamwork, wellbeing and culture. Great leaders accomplish great results by setting direction, inspiring action, aligning resources, developing the capabilities of a team and communicating a compelling vision that will inspire others to perform beyond even their own expectations. How these skills are applied varies according to the environment and business context. Bridging the difficult gap between the rational development of strategy and real life execution is the difference between companies who achieve their vision and those who fail.

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