Everyone wants to be more innovative, creative and gain a competitive edge. The big question is what type of environment fosters effective thinking, useful insights and impactful decision making? It starts with encouraging employees to find their own answers to business challenges and creating collaborations with diversity of thought, perspective and background rather than being reliant on C-Suite to make the decisions. How can we make more informed decisions without unconscious bias? Being able to avoid saying no to the first idea and empower people to experiment, leads to greater critical thinking and more effective problem solving. With the world rapidly changing, a culture of agile innovation and resourcefulness versus resources allows a company to be more adaptable when applying creativity to real business challenges.