Clients are hard to find. Do you know how long your clients or prospects’ lifetime value is? Who are the loyal clients who will stay with you indefinitely, unless you give them a powerful reason to leave? Being able to identify, focus on and retain high value clients is at the heart of client centricity. Focus on the right clients and understanding them inside and out, provides a strategic advantage leading to reduced expenses and greater profit long-term. Understand your clients. Truly understanding what the client wants, needs and expects rather than what we think they want or feel is an amazing product or solution, is crucial. Being in a position where your competition will be unable to match the unique human experience you offer your clients, is the key to keeping your clients.