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By Sam Cawthorn. Emotion is the key when it comes to engaging an audience. Surprisingly, an American baseball legend offers one of the best examples of how to use emotion as a speaker. We admire sportspeople for their athletic exploits. It’s even fair to say that great...

By Craig Johns. Have you ever wondered what allows someone to achieve high levels of success? Whether in sport, business, leadership, music, art or many other areas of life, they find a way to achieve extraordinary things. They may be extremely gifted, but quite often they aren’t...

By Sam Cawthorn. Your audience don’t really care about you, they don’t care what you think, your opinion or your message. All they care about is WIIFM (What’s In It For Me). This means that the Speakers Institute ‘Authority Communication Framework’ is IMPERATIVE!!! The Authority Communication Framework is for...

By Craig Johns. Your Gravity of Leadership has the power to create or destroy, inspire or dishearten, empower or restrict, include or exclude, thrive or struggle, be present or distant, fight or flight, strengthen or weaken and grow or wither away. I’m curious, how are you perceived...

By Craig Johns. You may notice that the worlds geniuses, gifted people and creative artists are different. They have unique characteristics that seem quirky, a bit weird and don’t quite fit into the normal way of life. So why are they somewhat social misfits, renegades and...

By Sam Cawthorn. Nelson Mandela inspired millions during his crusade to end apartheid in South Africa. Here, we look at what made him such a great influencer. Born to the Madiba clan in the Eastern Cape of South Africa in 1918, Nelson Mandela is one of the...